<div>
<p>627 updates</p>
<div>
<p>
<img alt="Brazil market values: Vitor Roque now 1st - Kaio Jorge continues incredible rise" src="https://tmssl.akamaized.net//images/foto/galerie/brazil-serie-a-market-value-update-spotlight-1765255514-184602.png" title="Brazil market values: Vitor Roque now 1st - Kaio Jorge continues incredible rise">
</p>
</div>
<p>Following the end of the Brazilian football season, Transfermarkt has reevaluated the market values of 627 players in the Campeonato Brasileiro Série A. Among the notable changes, Neymar, the star striker for Santos, has experienced a decrease in market value, dropping from €11 million to €10 million, primarily due to injuries and advancing age. Conversely, Vitor Roque from Palmeiras has emerged as the most valuable player in the league, with an impressive 75% increase in his market value, rising from €20 million to €35 million.</p>
<br>
<p>
<img alt="Brazil: All new market values at a glance" height="148" src="https://tmssl.akamaized.net//images/foto/newsansicht/brazil-all-new-market-values-at-a-glance-1765255665-184603.jpg?lm=1765255668" title="Brazil: All new market values at a glance" width="503">
</p>
<br>
<p>Marcos Watts, the Transfermarkt Area Manager for Brazil, commented, “Roque’s advancing role in Palmeiras’ offense, combined with better consistency and decision-making, has paved the way for his significant market value increase. His performances reflect greater maturity, improved physical adaptation, and a rising influence during crucial moments in the league, making him indispensable to Palmeiras in the latter part of the season and a key target for European clubs in the upcoming transfer window.” Vitor Roque has now surpassed Danilo of Botafogo, whose market value has dropped from €28 million to €22 million, placing him in a three-way tie for third place.</p>
<br>
<p>Rayan, a forward from Vasco da Gama, has taken second place following a remarkable surge in his market value, which rose by 38.9% to €25 million. Watts noted, “Rayan is becoming recognized as Vasco’s most promising talent, showcasing significant technical development, agility in the box, and increasing confidence during matches, which reflects his long-term potential and justifies a +€7 million increase in his market value.”</p>
<br>
<h2><span>Brazil market values: Kaio Jorge continues sharp increase – Palmeiras stars on the rise</span></h2>
<br>
<p>Another noteworthy talent is Kaio Jorge. The Cruzeiro forward has seen his market value rise by €5 million to €22 million. Watts remarked, “Since joining Cruzeiro, Kaio Jorge has demonstrated noticeable improvements in both productivity and tactical awareness. His increased playing time and growing confidence have made him the league's top goalscorer, with his continual development indicating potential for another significant upgrade and a +€17.5 million overall gain by 2025.”</p>
<br>
<p>Also emerging from Cruzeiro is 17-year-old center-back Kauã Prates, whose market value skyrocketed by 500%, increasing from €1 million to €6 million. Watts stated, “Kauã has become one of Cruzeiro’s most exciting young talents, displaying personality, versatility, and maturity that belies his age. Despite competition from teammate Kaiki at left-back, Prates has earned significant playing time this season, making him one of the biggest winners in this update with a +€5 million boost.”</p>
<br>
<p>At Palmeiras, two players have seen considerable rises in their market values. “José Manuel López has shown consistent improvement, evolving into a reliable attacking option for Palmeiras,” Watts explained. “His increased goal contributions and adaptability in the new attacking setup with Vitor Roque have earned him a spot on Argentina’s national team, indicating a rise in market value.” López’s value has increased by €8 million to reach €20 million, while his teammate Allan’s market value has gone up by €6 million to €10 million. Watts added, “Allan's consistency, vision, and overall contributions have made him a key figure in Palmeiras’ midfield, which justifies his substantial upgrade from €4 million to €10 million.” Both players are among the prominent winners in this update.</p>
<br>
<p><strong><em>Understanding Transfermarkt Market Values</em></strong></p>
<br>
<p><em>Transfermarkt market values are determined using various pricing models, with significant input from the Transfermarkt community, where members actively discuss and assess player valuations. It’s important to note that these market values are not equivalent to transfer fees.</em></p>
<br>
<p><em>The objective is not to predict a transfer price but rather estimate a player’s expected value in a free market. Various factors, including different transfer modalities and situational conditions, influence market valuations. Transfermarkt does not rely on an algorithm (you can find a detailed definition of market value <a href="#">here</a>).</em></p>
</div>