Neeraj Kanwar, the vice-chairman and managing director of Apollo Tyres Ltd, expressed his enthusiasm about the ongoing partnership with Manchester United, stating: “We are excited to continue our collaboration with a club that exemplifies passion, performance, and a global presence. Our alliance has been vital in enhancing our brand equity by aligning with an organization that embodies determination and dedication.”
“Moving forward, we aim to create even more thrilling experiences for fans, capitalize on new opportunities for digital and in-person engagement, and strengthen our brand visibility in key markets. Additionally, we look forward to expanding our influence through a grassroots football initiative designed to nurture young talent and increase access to the sport within communities.”
This three-year extension will feature exclusive branding rights, co-branded fan experiences, collaborative digital content, and the grassroots football initiative aimed at inspiring, developing young footballers, and fostering inclusivity and community involvement.